Growth Hormones: Never Have. Never Will.
PHOENIX (July 6, 2006) – With Americans increasingly questioning what’s in the food they consume, Arizona’s hometown dairy Shamrock Farms is taking steps to reassure its consumers that it never has and never will use the added growth hormone rBST on its herd of 10,000 cows with a new seal on its packaging.
In July, consumers will begin seeing a new seal on Shamrock Farms quality products, including gallons, half gallons and school milk, sour cream and cottage cheese. All feature Roxie, Shamrock Farms’ spokescow, communicating that Shamrock Farms does not use added growth hormones on its cows (visual of seal available upon request).
“At Shamrock Farms, we have always been attentive to the needs and demands of our consumers and realize the use of growth hormones in dairy has become a greater concern,” said Sandy Kelly, director of marketing for Shamrock Farms Dairy Division. “Today we are excited to announce a change on our packaging to reflect our longtime commitment against the use of growth hormones on our herd of 10,000 cows.”
Shamrock Farms believes quality products come from quality cows. Shamrock Farms has excellent milk production from its herd of more than 10,000 cows that thrive in their ideal living environment. Not only are the cows housed in a state-of-the-art facility in Stanfield, Ariz., but they also are fed a special diet prepared by a nutritionist, among many other things. This care keeps the herd producing the highest quality milk to meet the growing demands of Arizona families.
Though no significant difference has been shown in milk derived from cows treated with rBST and cows not treated with rBST, some consumers are still uncomfortable with the use of supplemental growth hormones in their milk supply. Shamrock Farms realizes this and wants to reassure its customers that this is not an issue with its herd.
About Shamrock Farms
Shamrock Farms, the largest dairy in the Southwest, produces and distributes farm-fresh milk, as well as whipping cream, sour cream, cottage cheese, ice cream and frozen novelties. Shamrock Farms, which has its own farm hosting a herd of 10,000 cows, is a division of Shamrock Foods Company, a family-owned and -operated business founded in 1922 in Tucson, Arizona. For more information, visit shamrockfarms.net.
