Shamrock Farms Gets In The Game With Chocolate Milk and NFL Player Appearance Giveaway
PHOENIX (Jan. 14, 2008)—In celebration of Arizona hosting Super Bowl XLII, Arizona’s hometown dairy Shamrock Farms is bringing “Roxie’s Play with a Pro Sweepstakes” to the dairy aisle and chocolate milk to the NFL Experience.
Shamrock Farms is teaming up with the Arizona Milk Producers, 3-A-Day of DairyTM and the NFL to offer Arizona families a chance to win an appearance by Kurt Warner – the 1999 Super Bowl MVP and current NFL Cardinal’s quarterback – at their child’s school!
Arizona residents age 18 and older are invited to simply complete a “Roxie’s Play with a Pro Sweepstakes” entry form at www.playwithapro.net between Jan. 7, 2008 and Feb. 1, 2008 for their chance to score big.
“We want to be able to bring a part of the Super Bowl action to the kids and teach them a little something about nutrition along the way,” said Sandy Kelly, Shamrock Farms Director of Marketing. “Kurt Warner will visit the winning child’s school armed with chocolate milk and ready to speak about the importance of leading a healthy, active life.”
Each household may enter once a day during the contest period for the chance to win the grand prize as well as daily drawings. Daily prizes will be family 4-packs to the NFL Experience – an interactive theme park offering participatory games, displays, entertainment attractions, kids' clinics, etc. Families can visit the Shamrock Farms booth and meet Roxie the spokescow at the NFL Experience which takes place Jan. 26, 2008 through Feb. 2, 2008.
The grand prize winner’s child of “Roxie’s Play with a Pro Sweepstakes” will be given MVP treatment as he/she is provided a personalized NFL jersey and taken to school in a limo stocked with Shamrock Farms chocolate mmmmilk. Once at school, the winner will personally meet Kurt Warner, who will tell the students what “playing like a pro” is all about.
Official rules are available at www.playwithapro.net and check out your dairy case for the special-edition “Roxie’s Play with a Pro Sweepstakes” gallon milk labels.
About Shamrock Farms
Shamrock Farms, the largest dairy in the Southwest, produces and distributes traditional and organic farm-fresh milk, as well as whipping cream, sour cream, cottage cheese, ice cream and frozen novelties. Shamrock Farms, which has its own farm hosting both a traditional and organic herd totaling more than 10,000 cows, is a division of Shamrock Foods Company, a family-owned and -operated business founded in 1922 in Tucson, Ariz. For more information, visit www.shamrockfarms.net.
© 2008 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. The 3-A-DayTM of Dairy marks are owned by Dairy Management Inc.TM Official Sponsor of the NFL. All player participation will be arranged by PLAYERS Inc, the licensing and marketing subsidiary of the NFL Players Association.
