Shamrock Farms Organics - The First and Only Local Option
PHOENIX (June 12, 2007) – For the first time in Arizona, consumers now have organic dairy from a local farm they know and trust – Shamrock Farms. Starting in early June, Shamrock Farms is rolling out its new line of organic milk from its own herd of organic Holstein cows. Shamrock Farms’ traditional herd of more than 10,000 cows has always been rBST free. Now the company goes one step further by adding a separate herd of organic cows, thereby increasing availability for consumers and playing a role in the growth of the organic category from an industry perspective. This is one of Shamrock Farms most significant product launches in the company’s 85 years.
Shamrock Farms organic dairy products will carry the United States Department of Agriculture certified-organic seal on the packaging, which ensures the production and handling practices meet national standards and has been approved by a certified inspector.
“Shamrock Farms is proud to be the first and only Arizona dairy to offer organic milk,” said Mike Krueger, senior vice president and general manager of Shamrock Farms. “The Arizona organic market grew more than 50 percent in the last year, which is double the national average, and we want to provide consumers, particularly moms, with a local organic option from a brand they know and trust.”
Shamrock Farms prides itself on providing fresh-from-the-farm taste from our very own herd right here in Arizona. The organic line will initially be available in whole and 2 percent reduced fat milk. Organic fat free milk and sour cream options will be available in September.
“Dairy foods are the most nutritious and effective way to naturally get the calcium families need. Shamrock Farms now provides Arizonans with local organic milk, which gives them confidence in dairy products that are rBST-free, fresh and delicious,” said Linda Vaughan, a registered dietician and professor for the Department of Nutritionist at Arizona State University. Shamrock Farms has partnered with Vaughan to help provide organic education for consumers.
The organic cows graze on a lush, green pasture, live on Shamrock’s Farm in Stanfield and are raised on 100 percent certified organic feed, which according to the USDA guideline, must be grown without the use of pesticides. The cows produce organic milk that provides the same benefits as traditional dairy, including the nine essential nutrients.
To learn more about Shamrock Farms delicious, fresh organic products, log onto www.shamrockfarmsorganic.com. The Web site has information on organic dairy and details about Shamrock Farms organic products. Be sure to review the Shamrock Farms Fact Sheet, which has additional organic information and farm specifics.
85 Years of Growth
Since Shamrock Farms was founded in 1922 in Tucson, Ariz., with a few cows and a Model T truck for deliveries, the company has grown to now serve consumers throughout the country and is celebrating its 85th anniversary this year. Always dedicated to delivering fresh-from-the-farm taste, Shamrock Farms’ products reflect innovation and commitment to quality. The company’s product line has evolved to include delicious and fresh items such as MMMMilk, Limited Edition MMMMilk, Frozen Goodies, No Sugar Added Flavored Milk, ShamrockersTM, and now Organics.
About Shamrock Farms
Shamrock Farms, the largest dairy in the Southwest, produces and distributes farm-fresh milk, as well as whipping cream, sour cream, cottage cheese, ice cream and frozen novelties. Shamrock Farms, which has its own farm hosting a herd of more than 10,000 rBST/growth hormone free cows, is a division of Shamrock Foods Company, a family-owned and-operated business founded in 1922 in Tucson, Arizona. For more information, visit shamrockfarms.net.
