Shamrock Farms Cows Moooove Their Way Into Subway®
PHOENIX (March 2, 2007) –– Shamrock Farms, the largest family- owned and -operated dairy company in the Southwest, is excited to announce a nationwide milk launch with the SUBWAY® restaurant chain. Starting on March 12, Arizona-based Shamrock Farms will provide its great-tasting 1% white and 2% chocolate single-serve milk as healthy options for SUBWAY FRESH FITTM and SUBWAY FRESH FIT FOR KIDSTM meals across the country in more than 20,000 locations.
“Milk is the original, healthy beverage and a natural choice for kids and adults alike. It’s the perfect way for the SUBWAY chain to continue supporting well-balanced eating alternatives,” said David Zambory, a research & Development Specialist with the SUBWAY® chain. “We are delighted to offer our customers Shamrock Farms’ fresh-from-the-farm milk for our Fresh Fit meals.”
The SUBWAY FRESH FITTM and SUBWAY FRESH FIT FOR KIDSTM meals allows customers to select the six-inch low-fat submarine sandwich of their choice and to substitute Shamrock Farms’ 1% white milk or 2% chocolate milk for soft drinks and apples or raisins for chips.
2% strawberry milk also will be available at participating SUBWAY® restaurant locations. As an added benefit, Shamrock Farms’ milk doesn’t have added growth hormones, which is a concern for many American parents.
“Providing Arizona’s best-loved milk to nationwide SUBWAY restaurant customers is an incredible opportunity to offer a delicious, nutritious beverage choice for kids and adults. Consumers today continue to place an importance on nutrition and this is an excellent option to increase dairy in their diets. Plus, it comes from a trusted, Arizona-grown brand,” said Mike Krueger, Senior Vice President and General Manager for Shamrock Farms.
According to the United States Dairy Association, milk is packed with nine essential nutrients, including calcium, and vitamin D and the American Dairy Association suggests everyone strive for three servings of low fat or fat free milk or dairy products a day. In addition, a recent report by the American Academy of Pediatrics reinforces that eating calcium-rich foods like milk
Tricia Coghlanduring childhood years helps build strong bones and may prevent the risk of fractures and osteoporosis later in life.
“Shamrock Farms’ best-loved and fresh-from-the-farm taste comes from our very own herd of more than 10,000 Arizona cows. Our different varieties of milk flavors have been available in more than 300 Arizona SUBWAY restaurant locations for three years and more than 1700 California stores for the past year. With the strong consumer acceptance, we’re thrilled to offer it nationwide,” said Krueger.
About Shamrock Farms
Shamrock Farms, the largest dairy in the Southwest, produces and distributes farm-fresh milk, as well as whipping cream, sour cream, cottage cheese, ice cream and frozen novelties. Shamrock Farms, which has its own farm hosting a herd of 10,000 rBST/growth hormone free cows, is a division of Shamrock Foods Company, a family-owned and -operated business founded in 1922 in Tucson, Arizona. For more information, visit shamrockfarms.net.
About SUBWAY® Restaurants
SUBWAY® restaurants began developing the SUBWAY FRESH FITTM and SUBWAY FRESH FIT FOR KIDSTM meals last year when the chain was honored by California Governor Arnold Schwarzenegger for its long-standing commitment to providing consumers with fresh and nutritious quick service dining. The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 27,000 locations in 85 countries. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2007 – for the 15th time in 20 years! For more information on the new menu options please visit http://www.subwayfreshbuzz.com . For more information about the SUBWAY® restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
